You must gather every clients email for feedback and retention.
We are in the midst of a business marketing paradigm shift. Those embracing this fact will survive and prosper, those negating this reality will follow the likes of Radio Shack, Sears, J.C Penny’s and many other businesses in the final throes of their antiquated business model.
It’s somewhat ironic that if they had stuck to their initial business plan, catalogues, and digitized them they would be head to toes with their main predator Amazon!
From retail to professional services a well planned Internet Marketing Plan is no longer an option , but a must to survive an thrive!